I wont lie, bra buying can be hard work and I can totally understand why so many people view it as a chore rather than a pleasure.
Even if you’ve done everything right and you know your size and which shape bra you prefer you can still face the hurdle of finding the brands that work. I know it sounds complicated but that’s why I’m here to guide you through it as best as I can and chat a little about the most popular lingerie brands out there and how they fit.
First off, if you’re unsure what shape your boobs are then have a look at my Shape Of You post which will help you to figure this out, this is an important step so don’t miss it out!
I’m going to focus on the brands I’m asked about most frequently so if you don’t spot one on this list… please ask! I’ll also be basing the information on my experiences of wearing & fitting each brand plus the feedback I’ve had from others so whilst it’s a fairly well-rounded opinion, it’s still only opinion.
Freya – This brand is roomy, usually you’ll find it’s softer bands and larger cups and it means most women can drop a size (or two) when buying Freya. E.g I wear a 34J but can often buy a 34H in Freya.. sometimes even a 32HH!
Panache (inc Cleo and Sculptresse) – I find the Panache ‘family’ can run slightly more firm in the bands but cups are spot on (I usually opt for a 36HH) and they have fabulous depth to them so fuller centred boobs can be very happy in these!
Curvy Kate – I would say this brand is “true to size” bands are firm but not small and cups measure up well. Not quite as much depth in some styles as other brands but adequate enough for most boobs!
Elomi – Spot on size wise, bands and cups measure up as standard and the cups allow for breasts with more depth and fullness.
Pour Moi? – Experience and Feedback all mean I’d describe this brand as small fitting & shallow. Older styles are especially small with most customers needing a size or two larger than normal but newer styles might not require such a big change however they can be fab if your boobs are more wide-set rather than full.
Fantasie – Pretty standard here again, good firm bands and well sized cups and no need to compromise. Some styles can be great for a more shallow breast whilst other really work well on a bigger bust. I find Fantasie is a great brand for a more ‘mature’ bust too.
Flirtelle – Slightly firm on the band, worth trying a size up as well as your usual one but perfect in the cup and run deep enough for fuller boobs too.
It thought I would also explain the “full” and “shallow” terms I use as a few people have asked me. “Full” breasts don’t automatically mean big, just that the shape is more rounded, usually with forward projection and a small gap in the centre. Shallow boobs are boobs that have more width rather than projection, Usually women find they become shallow busted after having children or with age and their bust might stay the same size but the shape alters.
Have you found this helpful? Are they any brands you still need help with? Ask me in the comments.